Yes, but their impact is indirect. Billboards and radio boost brand recall, which lifts search and direct inquiries later. Without measuring these delayed effects, many clinics undervalue offline media.
Track every inquiry to booked consults and completed cycles. IVF cycles can cost thousands, so even small improvements in conversion rates deliver huge ROI.
Most agencies optimize for leads or clicks, not profitability. Without linking marketing data to patient revenue, practices end up paying for volume instead of value.
Track patients back to the service they booked and compare revenue against ad spend. A campaign that brings in lots of low-value consults may look good on paper but actually hurts profitability.
Google Analytics shows what happened online, but it misses offline and delayed effects. For firms spending heavily across multiple channels, MMM reveals the true ROI across billboards, radio, and digital combined.
Audit your campaigns by channel and case type. Eliminate spend on clicks that never convert to signed cases, and reallocate toward campaigns that show measurable ROI.
It depends on practice area. Personal injury and mass tort cases often take weeks from first exposure to signing, while family law or criminal defense may sign same-day. Knowing this lag time helps you avoid cutting channels that actually work.
Personal injury firms should track cost per signed case, case value, and ROI per channel. Secondary metrics like cost per lead and lead-to-case conversion rates help diagnose problems early.
If your reports show lots of clicks but no new cases, you’re tracking the wrong metrics. Vanity numbers like impressions and clicks don’t matter — what matters is signed cases. Connect your intake software to marketing data for the full picture.
Billboard and radio rarely show results right away. You can measure impact by tracking call volume and search lift in the weeks following a campaign. Advanced models like Marketing Mix Modeling (MMM) can also reveal hidden contributions.