How do I know if my ads are working together or competing with each other?
If you’re running multiple channels, you may have overlap. Advanced attribution and MMM can show whether your ads boost each other (synergy) or cannibalize results.
What’s the difference between lead tracking and revenue tracking?
Lead tracking tells you how many people inquired. Revenue tracking shows how many actually became paying clients or patients. Only revenue tracking tells you if marketing is profitable.
Can marketing analytics show me which ads to cut and which to scale?
Yes. Analytics reveal which campaigns deliver ROI and which waste money. Instead of guessing, you can cut underperforming ads and scale those that drive real business results.
What’s the easiest way to compare ROI across different ad platforms?
Standardize the metrics. Track every platform to signed clients or patients, then compare revenue versus spend. Only then can you see which channel delivers the highest ROI.
How do I figure out my real cost per client or patient?
Take total marketing spend and divide it by signed clients or paying patients — not leads. Leads are just the starting point. The real number is cost per paying customer.
What’s the average ROI for medical practice marketing?
It varies by specialty. Cosmetic and elective services often see 3–5× ROI if campaigns are optimized. General care practices may run closer to 2× ROI, but steady patient flow offsets lower margins.
How can I track which campaigns bring in high-value patients, not just more calls?
Integrate your booking system or EMR with marketing analytics. This lets you see not just how many patients came in, but which services they paid for — and the value per service.
What marketing metrics matter most for dermatologists?
Dermatologists should track new patient volume by service line, cost per patient, and revenue per service. Acne ads often look good but deliver lower ROI than cosmetic procedures.
How do I know if SEO is paying off for my medical practice?
Watch organic traffic, but more importantly, track how many of those visitors become patients. Calls and appointment bookings from organic searches are the best measure of SEO ROI.
What’s the difference between clicks and booked appointments in marketing reports?
Clicks measure interest; appointments measure business results. If your agency only reports clicks, they’re hiding the true ROI. Always demand booked-appointment reporting.