YouTube Ads Proved Critical for LASIK Conversions MMM revealed YouTube boosted branded search conversions by 26%, even though last-click gave it no credit. At a Glance Practice: LASIK surgery Market: Regional metro Ad spend: $50k/month Timeline: 90 days Stack: MMM + multi-touch attribution windows Primary challenge: Channel ROI
Geo-Income Analysis Reduced No-Shows by 42% MMM revealed that patients from lower-income ZIP codes booked but didn’t show, creating wasted demand. At a Glance Practice: IVF clinic Market: Chicago metro Ad spend: $60k/month Timeline: 120 days Stack: MMM + scheduling data + geo-income overlays Primary challenge: High no-show
Geo-Targeting Revealed 40% of Leads Were Never Going to Convert MMM tied consultation bookings to procedures and uncovered that distant leads wasted half the budget. At a Glance Practice: Plastic surgery + med spa Market: Beverly Hills / Westside Ad spend: $90k/month Timeline: 90 days Stack: MMM +
Direct Mail Only Worked When Paired with PPC MMM revealed that mailers were ineffective alone, but boosted search engagement by 12% when paired with digital. At a Glance Firm type: Estate planning & probate Market: Phoenix Ad spend: $20k/month digital + $10k/month direct mail Timeline: 90 days Stack:
Weekend PPC Spend Doubled Family Law Case Value MMM revealed that Saturday searches converted 2.2x better than weekdays, leading to a 33% lift in new consultations. At a Glance Firm type: Divorce & custody Market: Regional metro Ad spend: $15k/month Timeline: 90 days Stack: MMM + call tracking
Revealing Radio’s Hidden Role in Mass Tort Case Sign-Ups By using lagged attribution in MMM, a national mass tort firm discovered that radio contributed to 18% of case starts. At a Glance Firm type: National mass tort Market: Multi-state U.S. Ad spend: $250k/month across digital + radio Timeline:
Uncovering Billboard ROI with Marketing Mix Modeling A Los Angeles PI firm discovered that billboards were fueling branded search and cut wasted spend by 28% while increasing qualified case leads. At a Glance Firm type: Personal injury (auto & accident) Market: Los Angeles metro Ad spend: $75k/month digital
Shifting Spend to Cosmetic Services Increased ROI by 33% MMM revealed acne campaigns underperformed while laser services generated 3× ROI. At a Glance Practice: Cosmetic dermatology Market: Metro + affluent suburbs Ad spend: $25k/month Timeline: 90 days Stack: MMM + service line profitability analysis Primary challenge: Too many
