What’s the cost per patient lead for cosmetic surgery ads?
In competitive metros, cosmetic surgery leads can cost $150–$300. But the real cost per paying patient is often much higher, which is why revenue tracking is critical.
Why do so many practices overspend on digital ads?
Most agencies optimize for leads or clicks, not profitability. Without linking marketing data to patient revenue, practices end up paying for volume instead of value.
How do I know if my clinic’s marketing is bringing in profitable patients?
Track patients back to the service they booked and compare revenue against ad spend. A campaign that brings in lots of low-value consults may look good on paper but actually hurts profitability.
What’s the ROI of paid search versus referrals for law firms?
Referrals usually have the lowest acquisition cost, but they don’t scale. Paid search can deliver steady case volume at predictable costs — making it the best channel for growth if ROI is properly measured.
How can I stop wasting money on ads that don’t bring in clients?
Audit your campaigns by channel and case type. Eliminate spend on clicks that never convert to signed cases, and reallocate toward campaigns that show measurable ROI.
What’s the best way to compare marketing agencies for a law firm?
Don’t compare based on promises. Compare based on data. Ask each agency to show how they attribute signed cases to campaigns and whether they can prove ROI — not just leads.
Why do my law firm’s ads look like they’re working but revenue isn’t increasing?
If your reports show lots of clicks but no new cases, you’re tracking the wrong metrics. Vanity numbers like impressions and clicks don’t matter — what matters is signed cases. Connect your intake software to marketing data for the full picture.
What’s the average cost per signed case from Google Ads for law firms?
Costs vary widely by practice area, but it’s common to see $500–$1,500 per signed case in PI, and $200–$600 in family law. Many firms waste ad spend by only tracking clicks or form fills instead of signed cases. At QuantiMedia, we implement full-funnel attribution so you can see the real cost per client, not just
Why do most medical practices overspend on digital ads without realizing it?
Because they measure impressions and clicks instead of cost per new patient. Advanced analytics compare acquisition costs against procedure revenue, revealing whether campaigns truly support growth or just drive vanity metrics.
What’s the difference between standard reports and marketing mix modeling (MMM)?
Standard reports show last-click results (who called after an ad). MMM looks across all channels and time lags — like how a radio spot last month boosted search leads today. It’s how firms uncover hidden ROI and scale with confidence.