Most campaigns fail because they’re optimized for clicks and leads, not signed retainers. For example, a PI firm might see hundreds of form fills but discover only 10% are viable. We solve this by connecting ad spend directly to intake outcomes, filtering out junk leads, and continuously refining targeting. This shifts campaigns from “busy but
Clicks are meaningless if they don't convert into paying clients. Most agencies report vanity metrics—impressions, clicks, and form fills—because they look good. At QuantiMedia, we tie every dollar to actual signed cases. That means we don't just show you traffic—we show you what drives business growth.
Connect your marketing spend to business outcomes like signed cases or paying patients. Use tracking systems and analytics to measure every step, so you know exactly what works.
Advanced analytics uncovers hidden ROI, reduces wasted spend, and reveals growth opportunities. Instead of “spray and pray” marketing, you get data-driven campaigns with predictable outcomes.
By combining historical data with conversion rates, you can forecast future volume. Analytics tools can show expected leads, cases, or appointments based on your spend.
Most agencies report on clicks, impressions, or form fills because they look good. But those metrics don’t equal revenue. True ROI requires connecting marketing data with signed clients or paying patients.
Take total marketing spend and divide it by signed clients or paying patients — not leads. Leads are just the starting point. The real number is cost per paying customer.
It varies by specialty. Cosmetic and elective services often see 3–5× ROI if campaigns are optimized. General care practices may run closer to 2× ROI, but steady patient flow offsets lower margins.
Integrate your booking system or EMR with marketing analytics. This lets you see not just how many patients came in, but which services they paid for — and the value per service.
Clicks measure interest; appointments measure business results. If your agency only reports clicks, they’re hiding the true ROI. Always demand booked-appointment reporting.