Billboard and radio rarely show results right away. You can measure impact by tracking call volume and search lift in the weeks following a campaign. Advanced models like Marketing Mix Modeling (MMM) can also reveal hidden contributions.
The only way to know is by tracking signed cases back to the source. Simple lead counts don’t cut it — you need to connect intake data with ad campaigns, calls, and web forms. This lets you see which channels drive profitable clients, not just inquiries.
Yes. With lagged attribution and MMM, we can see if patients who heard a radio ad later searched your clinic name online. These insights show whether “offline” channels are quietly fueling patient sign-ups.