Personal injury firms should track cost per signed case, case value, and ROI per channel. Secondary metrics like cost per lead and lead-to-case conversion rates help diagnose problems early.
If your reports show lots of clicks but no new cases, you’re tracking the wrong metrics. Vanity numbers like impressions and clicks don’t matter — what matters is signed cases. Connect your intake software to marketing data for the full picture.
Billboard and radio rarely show results right away. You can measure impact by tracking call volume and search lift in the weeks following a campaign. Advanced models like Marketing Mix Modeling (MMM) can also reveal hidden contributions.
Costs vary widely by practice area, but it’s common to see $500–$1,500 per signed case in PI, and $200–$600 in family law. Many firms waste ad spend by only tracking clicks or form fills instead of signed cases. At QuantiMedia, we implement full-funnel attribution so you can see the real cost per client, not just
The only way to know is by tracking signed cases back to the source. Simple lead counts don’t cut it — you need to connect intake data with ad campaigns, calls, and web forms. This lets you see which channels drive profitable clients, not just inquiries.
Track cost per signed case, channel synergy, and lifetime client value. For example, a campaign might look expensive upfront, but analytics reveal it delivers the most profitable long-term cases.
Many firms track only clicks or calls, but that doesn’t reveal ROI. By tying ad spend to signed clients using performance analytics, you’ll see which campaigns generate revenue and which just burn budget.
