The only way to know is by tracking signed cases back to the source. Simple lead counts don’t cut it — you need to connect intake data with ad campaigns, calls, and web forms. This lets you see which channels drive profitable clients, not just inquiries.
Track cost per signed case, channel synergy, and lifetime client value. For example, a campaign might look expensive upfront, but analytics reveal it delivers the most profitable long-term cases.
Yes. With lagged attribution and MMM, we can see if patients who heard a radio ad later searched your clinic name online. These insights show whether “offline” channels are quietly fueling patient sign-ups.
Because they measure impressions and clicks instead of cost per new patient. Advanced analytics compare acquisition costs against procedure revenue, revealing whether campaigns truly support growth or just drive vanity metrics.
Standard reports show last-click results (who called after an ad). MMM looks across all channels and time lags — like how a radio spot last month boosted search leads today. It’s how firms uncover hidden ROI and scale with confidence.
Many firms track only clicks or calls, but that doesn’t reveal ROI. By tying ad spend to signed clients using performance analytics, you’ll see which campaigns generate revenue and which just burn budget.