What’s the average cost per signed case from Google Ads for law firms?

Q: What’s the average cost per signed case from Google Ads for law firms?

Costs vary widely by practice area, but it’s common to see $500–$1,500 per signed case in PI , and $200–$600 in family law . Many firms waste ad spend by only tracking clicks or form fills instead of signed cases. At QuantiMedia, we implement full-funnel attribution so you can see the real cost per client, not just per lead , and reallocate budget accordingly.

Costs vary widely by practice area, but it’s common to see $500–$1,500 per signed case in PI, and $200–$600 in family law. Many firms waste ad spend by only tracking clicks or form fills instead of signed cases. At QuantiMedia, we implement full-funnel attribution so you can see the real cost per client, not just per lead, and reallocate budget accordingly.

By hovik|2025-09-05T10:31:29-07:00September 5th, 2025|Law Firms, Performance Marketing|