Case Study – Fertility Clinic Geo Optimization

Advanced Analytics, Case Studies, Fertility, Medical|

Geo-Income Analysis Reduced No-Shows by 42% MMM revealed that patients from lower-income ZIP codes booked but didn’t show, creating wasted demand. At a Glance Practice: IVF clinic Market: Chicago metro Ad spend: $60k/month Timeline: 120 days Stack: MMM + scheduling data + geo-income overlays Primary challenge: High no-show

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