Boosting Cosmetic Consults by 44% with Financing Messaging A Beverly Hills practice increased consultations by addressing cost concerns upfront and focusing ad dollars locally. At a Glance Practice: Plastic surgery + med spa Market: Beverly Hills / Westside Initial spend: ~$90k/mo Timeline: 60–90 days Stack: Google Ads, landing
39% More Cosmetic Patients by Reallocating to High-Margin Services A dermatology practice doubled profitability by shifting budget from acne ads to cosmetic laser and injectable services. At a Glance Practice: Cosmetic + medical dermatology Market: Metro + suburbs Initial spend: ~$25k/mo Timeline: 60–90 days Stack: Google Ads, service-line
Tripling LASIK Conversions by Removing Cost Anxiety A LASIK practice lifted conversions from 1% to 3.5% with a financing calculator and a single clear CTA. At a Glance Practice: LASIK & refractive surgery Market: Regional metro Initial spend: ~$50k/mo Timeline: 60–90 days Stack: Google Ads, new LP with
29% More IVF Cycle Starts with Smart Geo + Schedule Targeting A Chicago fertility clinic grew cycle starts by aligning ads with when and where couples actually search. At a Glance Practice: IVF clinic Market: Chicago metro Initial spend: ~$60k/mo Timeline: 90 days Stack: Google Ads, geo targeting,
56% More Implant Consults by Filtering Out Insurance Calls A suburban dental group doubled implant revenue by repositioning campaigns around cash and financing patients. At a Glance Practice: Multi-location dental group Market: Suburban metro Initial spend: ~$40k/mo Timeline: 90 days Stack: Google Ads, implant-focused landing pages, financing messaging
YouTube Ads Proved Critical for LASIK Conversions MMM revealed YouTube boosted branded search conversions by 26%, even though last-click gave it no credit. At a Glance Practice: LASIK surgery Market: Regional metro Ad spend: $50k/month Timeline: 90 days Stack: MMM + multi-touch attribution windows Primary challenge: Channel ROI
Geo-Income Analysis Reduced No-Shows by 42% MMM revealed that patients from lower-income ZIP codes booked but didn’t show, creating wasted demand. At a Glance Practice: IVF clinic Market: Chicago metro Ad spend: $60k/month Timeline: 120 days Stack: MMM + scheduling data + geo-income overlays Primary challenge: High no-show
Call Transcript Analysis Doubled Implant Patient Value NLP analysis of call transcripts revealed insurance-driven waste and led to a 31% lift in implant starts. At a Glance Practice: Multi-location dental group Market: Suburban metro Ad spend: $40k/month Timeline: 90 days Stack: Call tracking + NLP analysis + MMM
Geo-Targeting Revealed 40% of Leads Were Never Going to Convert MMM tied consultation bookings to procedures and uncovered that distant leads wasted half the budget. At a Glance Practice: Plastic surgery + med spa Market: Beverly Hills / Westside Ad spend: $90k/month Timeline: 90 days Stack: MMM +
Shifting Spend to Cosmetic Services Increased ROI by 33% MMM revealed acne campaigns underperformed while laser services generated 3× ROI. At a Glance Practice: Cosmetic dermatology Market: Metro + affluent suburbs Ad spend: $25k/month Timeline: 90 days Stack: MMM + service line profitability analysis Primary challenge: Too many
