At a Glance
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Firm type: Personal injury (auto & accident)
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Market: Los Angeles metro
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Initial spend: ~$60k/mo on Google Ads
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Timeline: 60 days to first lift
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Stack: Google Ads, call tracking, landing page optimization
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Primary challenge: High CPA ($600+) with inconsistent signed cases
Key Insight
The problem wasn’t lack of demand — it was misalignment between campaigns and consumer urgency. By focusing on case-specific keywords, reinforcing trust signals, and linking spend to signed clients, QuantiMedia turned an underperforming PPC budget into a predictable client acquisition engine.
Problem
A mid-sized PI law firm in Los Angeles was spending heavily on Google Ads, but cost per acquisition was soaring above $600. While they were generating clicks, too many visitors were bouncing before contacting the office. Even when leads came in, the partners had no way to tie campaigns back to signed cases.
Approach
QuantiMedia rebuilt their campaigns around case-specific keywords (e.g., “car accident lawyer,” “slip and fall attorney”) while removing job-seeker and research intent. We rebuilt landing pages to highlight fast, 24/7 intake availability and “No Fee Unless We Win” guarantees. Call tracking and recording were implemented so the firm could connect every ad dollar to actual new case signings.
Results
Over 60 days, the firm’s average cost per lead dropped dramatically, while the number of monthly case inquiries surged. Conversion rates more than doubled, and the partners reported a clear uptick in new clients directly tied to campaigns. For the first time, they could see their marketing spend translate into courtroom wins. By aligning keywords, ads, and landing pages around urgency and trust, QuantiMedia delivered both volume and efficiency, turning the firm’s PPC program from a cost center into a growth engine.
Benefits
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High-Intent Targeting
By shifting to case-specific terms and eliminating low-quality traffic, every click represented someone actively searching for representation after an accident. This change ensured that the firm’s budget went toward prospects with real legal intent instead of wasting spend on curiosity clicks or irrelevant queries.
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Conversion-Focused Landing Pages
The redesigned pages highlighted fast intake and clear guarantees, reducing hesitation and bounce rates. Clients didn’t need to wonder whether the firm would fight for them—they saw trust signals, reviews, and reassuring promises at a glance, which built the confidence necessary to pick up the phone.
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Transparency to Signed Cases
With call tracking, the partners gained visibility into which ads led directly to consultations and signed cases. This insight allowed them to scale confidently, knowing which campaigns drove true revenue rather than just traffic.