At a Glance
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Practice: LASIK & refractive surgery
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Market: Regional metro
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Initial spend: ~$50k/mo
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Timeline: 60–90 days
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Stack: Google Ads, new LP with Free Exam CTA, financing calculator, video testimonials
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Primary challenge: Strong CTR but only 1% conversions
Key Insight
The barrier wasn’t demand—it was cost anxiety. By de-risking affordability upfront, QuantiMedia turned hesitant interest into booked consultations.
Problem
A LASIK practice was spending $50k/month on PPC ads but converting less than 1% of site visitors, despite a healthy CTR. The practice suspected competition, but deeper analysis revealed cost fear was the real issue.
Approach
QuantiMedia rebuilt the landing page around a single, strong CTA: “Book a Free Eye Exam.” We also embedded a financing calculator to show patients affordability in real terms and added video testimonials to strengthen trust.
Results
Within 90 days, conversions tripled, lead volume surged, and cost per lead dropped sharply. Prospective patients who previously abandoned the page became confident enough to book consultations. The clinic could now rely on a steady stream of LASIK prospects instead of unpredictable inquiries.
Benefits
1
One Clear CTA
Simplifying the page to a single action (“Book a Free Eye Exam”) removed distractions and gave patients clarity.
2
De-Risk Cost
The financing calculator gave patients tangible reassurance about affordability, helping overcome the biggest barrier to booking.
3
Social Proof
Video testimonials offered humanized proof, showing real patients and results, which built instant trust.