At a Glance
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Firm type: National mass tort (multiple dockets)
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Market: U.S. multi-state
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Initial spend: ~$150k/mo across Search + Social
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Timeline: 45 days to first lift
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Stack: Google Ads (search + call), landing page call CTAs
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Primary challenge: Low call volume; over-reliance on forms
Key Insight
The bottleneck wasn’t bad traffic—it was the wrong engagement channel. Claimants trusted direct voice contact. By pivoting to call-first campaigns, QuantiMedia unlocked a step-change in signed case growth.
Problem
A national mass tort firm was investing $150k/month across digital channels, but case sign-ups were underwhelming. The campaigns leaned heavily on form fills, and intake staff reported frustration with delayed or low-quality leads.
Approach
QuantiMedia analyzed claimant behavior and identified that prospects preferred to call directly rather than wait for follow-ups. We pivoted campaigns toward call-only ads, simplified CTAs, and optimized landing pages for mobile click-to-call. Intake teams were trained to prioritize calls from these campaigns to maximize conversion at the moment of interest.
Results
Within 45 days, call volume surged, intake speed improved, and case sign-ups became more consistent. The shift from passive form leads to active phone inquiries transformed intake economics. Instead of chasing down cold leads, the firm was handling engaged claimants in real time. Overall, cost per signed case dropped significantly, creating room for future expansion.
Benefits
1
Call-First Intake
By centering campaigns around immediate phone calls, the firm met claimants at their moment of urgency. This produced higher-quality conversations and fewer wasted leads.
2
Mobile UX That Dials
Optimizing the mobile experience with above-the-fold “Tap to Call” buttons removed friction and made it effortless for claimants to connect directly with intake staff.
3
Funnel Fit
Aligning intake format with user behavior created a multiplier effect: fewer form chasers, more meaningful conversations, and better downstream conversions.