At a Glance
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Practice: IVF clinic
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Market: Chicago metro
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Initial spend: ~$60k/mo
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Timeline: 90 days
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Stack: Google Ads, geo targeting, ad scheduling, streamlined booking
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Primary challenge: Clicks but flat IVF cycle starts, high no-shows
Key Insight
The bottleneck wasn’t budget — it was timing and geography. By aligning ads with real-world patient behavior, QuantiMedia unlocked consistent cycle growth.
Problem
An IVF clinic was investing heavily in digital ads but not seeing growth in cycle starts. Although ad clicks looked strong, patients weren’t following through, and no-show rates at consultations were alarmingly high.
Approach
QuantiMedia refined geo-targeting to focus on a 25-mile radius around the clinic, ensuring ads reached patients who could realistically attend appointments. We also shifted ad scheduling toward evenings and weekends, the time couples typically research fertility options together. Booking flows were streamlined to reduce drop-offs and encourage firm commitments.
Results
Cycle starts increased substantially within three months, supported by higher consultation show rates and better qualified leads. The clinic also reduced wasted spend on out-of-market patients who clicked but never booked. The campaign not only grew patient volume but improved reliability in the sales pipeline.
Benefits
1
Geo Focus for LTV
Tightening campaigns to high-LTV ZIP codes improved appointment show rates and reduced wasted clicks from out-of-area patients.
2
When Couples Search
Running ads during evenings and weekends aligned perfectly with natural decision-making patterns, creating stronger lead-to-cycle conversion.
3
Fewer Steps, More Shows
Simplified booking reduced friction, cut drop-offs, and helped ensure more patients followed through with consultations.