At a Glance
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Firm type: Estate planning & probate
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Market: Phoenix metro
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Initial spend: ~$5k/mo
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Timeline: 60 days to first lift
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Stack: Google Ads, form optimization, call tracking, live chat
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Primary challenge: Traffic but only 2 leads/month
Key Insight
The challenge wasn’t competition—it was friction. By making intake easier and more human, QuantiMedia unlocked demand already waiting to convert.
Problem
Despite steady website traffic, an estate planning firm was receiving just 2 leads per month from a $5k ad budget. They believed their market was oversaturated.
Approach
We reviewed their landing pages and found the form asked eight intrusive questions. We reduced it to three fields, shifted messaging to family protection and peace of mind, and layered in call tracking and live chat.
Results
In 60 days, leads quadrupled, conversion rates rose significantly, and blended CPL dropped. What seemed like a saturated market turned out to be untapped demand hidden behind poor user experience.
Benefits
1
Frictionless First Step
A shorter form reduced barriers to entry, making it easier for cautious prospects to reach out.
2
Emotion > Legalese
Emphasizing “protect your family” resonated more than technical language, leading to higher engagement.
3
Capture Every Intent
Call tracking and live chat ensured every prospect had a way to connect on their terms.