At a Glance
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Practice: Cosmetic + medical dermatology
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Market: Metro + suburbs
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Initial spend: ~$25k/mo
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Timeline: 60–90 days
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Stack: Google Ads, service-line segmentation, negative keywords
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Primary challenge: Too many low-margin acne leads
Key Insight
Not all patients are equal. By shifting focus from volume (acne) to margin (cosmetic), QuantiMedia doubled profitability without raising budget.
Problem
A dermatology practice was spending most of its ad budget on broad “dermatology clinic” campaigns, which generated lots of acne inquiries but few high-value cosmetic patients. The imbalance drained ROI.
Approach
QuantiMedia segmented campaigns by service line (laser, injectables, resurfacing), added negatives for acne-related terms, and repositioned ad copy toward luxury aesthetic outcomes.
Results
Cosmetic leads surged, revenue per patient jumped, and ROI improved dramatically. Instead of chasing volume, the practice was now focusing on profitable service lines, leading to stronger growth without more spend.
Benefits
1
Profit-First Segmentation
Campaigns were split by service type, letting the practice prioritize high-margin offerings like lasers and injectables.
2
Cosmetic Positioning
Ad copy shifted toward outcomes like “youthful skin” and “aesthetic rejuvenation,” resonating with patients seeking premium services.
3
Budget to Margin
Reallocating spend toward 3× ROI procedures ensured marketing dollars generated maximum profitability.