At a Glance
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Practice: Multi-location dental group
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Market: Suburban metro
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Initial spend: ~$40k/mo
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Timeline: 90 days
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Stack: Google Ads, implant-focused landing pages, financing messaging
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Primary challenge: High call volume, low implant intent (insurance questions)
Key Insight
The problem wasn’t traffic volume — it was traffic quality. By filtering out insurance seekers and repositioning toward cash-ready patients, the practice turned wasted clicks into profitable implant cases.
Problem
A dental group specializing in implants and cosmetic procedures had healthy ad traffic, but calls were consistently off-target. Instead of prospective implant patients, the office was inundated with insurance-related inquiries that didn’t convert.
Approach
QuantiMedia repositioned campaigns to highlight cash and financing options, filtering out patients only interested in insurance coverage. We built implant-specific landing pages with clearer CTAs and structured ad copy to reinforce implant-focused messaging. Negative keywords were layered in to prevent irrelevant insurance-related queries from consuming budget.
Results
In just 90 days, implant consultations surged by more than half, while the cost per lead dropped by over a quarter. More importantly, the quality of patients improved dramatically: the average revenue per new case doubled, as higher-value implant cases replaced general inquiries.
Benefits
1
Intent Filtering
Campaign language around financing pre-qualified leads before they ever picked up the phone, reducing wasted time on insurance inquiries.
2
Service-Specific Paths
Implant-specific landing pages helped funnel prospective patients directly to high-value procedures, cutting down on irrelevant traffic.
3
Negative Precision
Aggressively excluding insurance-related search terms ensured every ad dollar went toward procedures that drove real ROI.