At a Glance
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Practice: Plastic surgery + med spa
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Market: Beverly Hills / Westside
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Initial spend: ~$90k/mo
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Timeline: 60–90 days
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Stack: Google Ads, landing page tests, financing messaging, reviews/gallery
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Primary challenge: Half of leads never booked consults
Key Insight
The barrier wasn’t traffic quality — it was pricing anxiety. By proactively addressing affordability, QuantiMedia helped turn hesitant browsers into booked patients.
Problem
Despite spending nearly six figures a month on Google Ads, a cosmetic surgeon was frustrated that half of the leads generated never converted into consultations. The team suspected competitors or “bad leads” were to blame, but didn’t have clear data to identify the issue.
Approach
QuantiMedia conducted a review of call recordings and discovered that a large portion of leads simply assumed cosmetic surgery was financially out of reach. Prospects expressed hesitation to book a consultation if they weren’t confident they could afford treatment. We re-engineered ads and landing pages to emphasize flexible financing and monthly payment plans, while showcasing compelling before/after galleries and patient reviews. Geo-targeting was also tightened to focus budget on patients within a reasonable travel radius.
Results
Within three months, consultations rose sharply. Conversion rates improved significantly, and cost per consult dropped by over a third. The practice not only booked more patients, but booked a higher percentage of serious, qualified prospects. By tackling the affordability barrier head-on, QuantiMedia transformed the campaign into a growth driver that generated predictable consultation flow.
Benefits
1
Solve Financing Anxiety
Highlighting monthly payment options directly in ad copy and landing pages gave patients the confidence to book consultations. Addressing cost concerns early prevented no-shows and boosted commitment rates.
2
Proof Sells
Featuring before/after photos alongside reviews reinforced trust and credibility. Prospects could see real outcomes from previous patients, which made them more likely to act quickly.
3
Local Wins
Tightening geo-targeting to nearby affluent ZIP codes ensured ad spend was focused on patients most likely to attend in-person consultations and convert to procedures.